Sfoglia per Autore
Assessing olfactory perception in young persons. A neuroscience perspective
2016 DI FLUMERI, Gianluca; Caratu', Myriam; Maglione, ANTON GIULIO; Mattiacci, Alberto; Babiloni, Fabio
"Schede di Lettura in Appendice" in "Re-Branding - L'avventura TIM" di Alberto Mattiacci e Stella Romagnoli
2016 Caratu', Myriam
Eco-fashion’s impact on young consumers’ attitudes and perceptions of the fast-fashion brands
2016 Daniella, Ryding; Caratu', Myriam; Mattiacci, Alberto; Qian Qi Jiang,
21st century luxury fashion retailers' marketing strategies for customer satisfaction: UK perspective
2016 Ryding, Daniella; Vignali, Gianpaolo; Caratu', Myriam; Wang, Yen Yin; Carey, Robin
Can Brand entertainment strengthen a brand?
2017 Caratù, Myriam; Fabiola, Sfodera
Il Forum con le imprese
2017 Caratu', Myriam
Il processo di ricerca-azione e il matrix marketing
2017 Caratu', Myriam
Brand entertainment and its influence on brand equity: a comparative study between UK and Italy
2017 Caratù, Myriam; Alberto, Mattiacci
VERNACCIA DI SAN GIMIGNANO: A BUSINESS-CASE ANALYSIS TO RE-POSITION AN ITALIAN ORIGIN LABELLED WHITE WINE
2017 Mattiacci, Alberto; Caratù, Myriam; Fisichella, Chiara
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
2017 Cartocci, Giulia; Caratu', Myriam; Modica, Enrica; Maglione, ANTON GIULIO; Rossi, Dario; Cherubino, Patrizia; Babiloni, Fabio
Assessing cerebral and emotional activity during the purchase of fruit and vegetable products in the supermarkets
2017 Cherubino, Patrizia; Caratu', Myriam; Modica, Enrica; Rossi, Dario; Arianna, Trettel; Maglione, ANTON GIULIO; Roberto Della Casa, ; Michele, Dall’Olio; Raffaella, Quadretti; Babiloni, Fabio
Application of Neuro-Marketing techniques to the wine tasting experience
2018 Caratù, Myriam; Cherubino, Patrizia; Mattiacci, Alberto
A network- based view of the University Technology Transfer: boosting the go-to-market of innovation with the NSF I-Corps
2018 Caratù, Myriam; John, Blaho; Fabiola, Sfodera
Il fenomeno del Food Delivery
2018 Caratù, Myriam
Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends
2019 Cherubino, Patrizia; Martinez-Levy, Ana C.; Caratù, Myriam; Cartocci, Giulia; Di Flumeri, Gianluca; Modica, Enrica; Rossi, Dario; Mancini, Marco; Trettel, Arianna
Tesi dottorale: "Public policy, social marketing and neuromarketing: from addressing the consumer behaviour to addressing the social behaviour. A study on the assessment of Public Service Announcements’ efficacy by neuro-metric indexes and techniques"
2019 Caratù, Myriam
Public Policy, Sociology and Neuromarketing:
2019 Caratu', Myriam; Annarita, Sorrentino
L'industria creativa dell'audiovisivo sul digitale
2019 Caratù, Myriam
A Community-Based Social Marketing Strategy to Prevent HIV and Fight Stigma
2019 Brescia, Valerio; Caratù, Myriam; Scaioli, Giacomo
Discovering Small Insights through Neuromarketing
2019 Caratù, Myriam; Sorrentino, Annarita
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