The chapter reports the results of a research carried out on small wine successful companies identified in Greece and Italy. The research analyzes the e-marketing strategies adopted by the companies during the financial crisis.

Web marketing strategies in Agro Food SMEs - Evidence from Greek and Italian wine SMEs

MARCHINI, Andrea;DIOTALLEVI, FRANCESCO
2013

Abstract

The chapter reports the results of a research carried out on small wine successful companies identified in Greece and Italy. The research analyzes the e-marketing strategies adopted by the companies during the financial crisis.
2013
978-146664551-6
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11391/1148472
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 14
  • ???jsp.display-item.citation.isi??? ND
social impact