Landscape and Hashtag: The Ambivalent Dialogue with Genius Loci Through the Media

The saturation of mediated communication in contemporary cultural life demands that sociologists develop alternative methods of social research with regard to the landscape. In the dual and ambivalent relationship between social group and territory, or rather, between individual and physical world, through a series of digital tools have been inserted, mainly based on the Internet, which reproduce part of the relational dynamics of individual-territory and individual-individual relationship in a landscape, transposing them into an area that I could generically define as a representation of the landscape. These forms of representation produce a certain number of questions regarding what social actors develop as the sense of sight and what can be seen, and more profoundly, how the landscape could be lived, embodied, and practiced.