The chapter reports the results of a research carried out on small wine successful companies identified in Greece and Italy. The research analyzes the e-marketing strategies adopted by the companies during the financial crisis.
Web marketing strategies in Agro Food SMEs - Evidence from Greek and Italian wine SMEs
MARCHINI, Andrea;DIOTALLEVI, FRANCESCO
2013
Abstract
The chapter reports the results of a research carried out on small wine successful companies identified in Greece and Italy. The research analyzes the e-marketing strategies adopted by the companies during the financial crisis.File in questo prodotto:
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