The aim of the paper is to contribute to the study of events through analysis of a completely private event: Eurochocolate an international chocolate exhibition held annually in Perugia (Italy) since 1994. By combining stakeholders theory and Social Network Analysis, the authors examined the Eurochocolate stakeholder model based on the role of the event stakeholder, the degree of engagement of the participants and the relationships among stakeholders within and outside the event. The combined use of stakeholders theory and the network approach proved essential to understanding the Eurochocolate organization, the reasons for its success, its economic sustainability, and the forms of collaboration between stakeholders. This knowledge should prove useful for the organization of non-profit events as well.
Eurochocolate: an instrument of valorization for Perugia and its territory
TORQUATI, Bianca Maria;SANTUCCI, Fabio Maria;Giacchè G.;TAGLIONI, CHIARA
2014
Abstract
The aim of the paper is to contribute to the study of events through analysis of a completely private event: Eurochocolate an international chocolate exhibition held annually in Perugia (Italy) since 1994. By combining stakeholders theory and Social Network Analysis, the authors examined the Eurochocolate stakeholder model based on the role of the event stakeholder, the degree of engagement of the participants and the relationships among stakeholders within and outside the event. The combined use of stakeholders theory and the network approach proved essential to understanding the Eurochocolate organization, the reasons for its success, its economic sustainability, and the forms of collaboration between stakeholders. This knowledge should prove useful for the organization of non-profit events as well.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
