Can a rebranding strategy relaunch an Academy of Fine Arts established in the 16th century? But above all: can the rebranding strategy of an institution of higher education be based on the transformation, in some ways revolutionary, of a coat of arms into a logotype? The exceptional, both quantitative and qualitative, results achieved in recent years by the Academy of Fine Arts “Pietro Vannucci” of Perugia provides an affirmative answer to both questions. So much so as to provide a starting point for the methodological reconstruction, in the form of storytelling, of a successful case history, which has confirmed the validity of the interdisciplinary marketing/graphic design synergy.
ACADEMY REBRANDING from Coat of Arms to Logotype, from “Dissegno” to Design
Belardi, Paolo;
2020
Abstract
Can a rebranding strategy relaunch an Academy of Fine Arts established in the 16th century? But above all: can the rebranding strategy of an institution of higher education be based on the transformation, in some ways revolutionary, of a coat of arms into a logotype? The exceptional, both quantitative and qualitative, results achieved in recent years by the Academy of Fine Arts “Pietro Vannucci” of Perugia provides an affirmative answer to both questions. So much so as to provide a starting point for the methodological reconstruction, in the form of storytelling, of a successful case history, which has confirmed the validity of the interdisciplinary marketing/graphic design synergy.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
