Second Life In Sustainable Fashion Design. Il contributo del Made in Italy

The article aims to highlight the process, product and cultural innovations implemented by the Italian fashion design manufacturing sector as a part of an overall environment-centred strategy. The analysis of these innovations makes it possible to identify a sustainable approach to design in the Made in Italy sector. This approach is typical and linked to its territory, therefore it can be defined as an actual ‘Italian way’. The aim is to demonstrate, through case studies, the need and desire of the Italian Fashion System to show a way to respond to environmental problems. In the same way, we intend to underline how eco-innovation in this sector provides solutions aimed at improving the efficiency of our resources, becoming a driving factor for environmentally friendly economic growth.