It is well known that a widespread good quality of urban life contributes to the containment of inequalities between portions of the territory, and that the occurrence of these conditions influences the attractiveness and competitiveness of cities and the businesses that operate in them. Today, some 3.5 billion people live in cities, a number that is set to rise to five billion by 2030. This should make us reflect on the symbolic value that the 'res publica' must assume and make us rethink the role of the individual citizen in building a sense of belonging and identity to the community. To design a systemic and long-term transformation in urban contexts at various levels, the paper presents a case study of brand urbanism linked to the enhancement of places through an improvement of urban mobility services and the ability to intercept resources and energies already active locally. The paper presents an example of good practice and manages within Goal 11 of the 2030 Agenda, in consideration of a fluctuating trend in the decade 2010-2020 which, according to the ASVIS 2021 Report, has shown in the Italian context a worsening towards the achievement for Goal 11, especially for public transport.
Brand urbanism and future scenario to promote sustainable buses public transport. A to case study.
Benedetta, Terenzi
2022
Abstract
It is well known that a widespread good quality of urban life contributes to the containment of inequalities between portions of the territory, and that the occurrence of these conditions influences the attractiveness and competitiveness of cities and the businesses that operate in them. Today, some 3.5 billion people live in cities, a number that is set to rise to five billion by 2030. This should make us reflect on the symbolic value that the 'res publica' must assume and make us rethink the role of the individual citizen in building a sense of belonging and identity to the community. To design a systemic and long-term transformation in urban contexts at various levels, the paper presents a case study of brand urbanism linked to the enhancement of places through an improvement of urban mobility services and the ability to intercept resources and energies already active locally. The paper presents an example of good practice and manages within Goal 11 of the 2030 Agenda, in consideration of a fluctuating trend in the decade 2010-2020 which, according to the ASVIS 2021 Report, has shown in the Italian context a worsening towards the achievement for Goal 11, especially for public transport.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
