Digitalization and High- End Manufacturing in Made in Italy Districts Integrating Design Experiences in 5.0 Supply Chain

In the Italian context, the development and deployment of digital archives focus primarily on enhancing manufacturing efficiency, quality certification, and the preservation of traditional know- how. Many examples as Lago or Savio Firmino exemplify a significant advancement in this arena, employing product- based PSS or VR and AR to create inclusive visualization and new user experiences. Although this approach has seen positive experimentation at relevant trade fairs since 2019, the broader application of user experiences based on digital archive systems remains sporadic within the Italian framework, often lacking well- defined objectives. The experimentation highlighted in these cases offers valuable insights into the relationship between real and virtual experiences. The concept of a “phygital” environment - a blend of physical and digital experiences - serves as a critical area of exploration. This interplay allows for an enhanced understanding of products and spaces, bridging the gap between tangible and intangible dimensions of design. By developing services that actively engage users, manufacturers can enhance visibility and showcase the quality of their craftsmanship through new communicative languages. Such an approach not only enriches the consumer experience but also fosters a deeper connection between the user and the product, promoting a sense of engagement that transcends traditional boundaries. Reaching new audiences and expanding into untapped market segments are crucial for high- end manufacturing systems. This expansion allows manufacturers, particularly those rooted in artisanal traditions, to integrate more fully into the GVC, thereby facilitating growth and sustainability. Importantly, technology should be viewed as a supporter of craftsmanship rather than a replacement. By leveraging technological advancements, artisans can enhance their creative processes while preserving the intrinsic emotional values associated with their products.