The aim of the research presented in this paper is to verify, in the area of the Ecolabel certification, the impact of “Environmental Communication” on energy saving in accommodation facilities. For this reason, Los Angeles Hotel in Assisi has been analysed. An audit of the energy consumption in the year 2010 was structured according to which the European Ecolabel certification is given. Firstly, an Environmental Communication campaign and secondly Indexes representing the daily energy consumption for each customer was introduced to measure the real efficacy of the Environmental Communication strategy about energy and resources consumption. The results demonstrate that a well planned Environmental Communication strategy directed o the customers of the hotel without external changes, can produce energy and resources saving from 4% up to 20% in this case study.

An experimental analysis of impact of Environmental Communication on energy savings related to Ecolabel Certification for accommodation facilities: the case of Hotel Los Angeles in Assisi (Italy)

DESIDERI, Umberto;PROIETTI, Stefania;SDRINGOLA, PAOLO;
2011

Abstract

The aim of the research presented in this paper is to verify, in the area of the Ecolabel certification, the impact of “Environmental Communication” on energy saving in accommodation facilities. For this reason, Los Angeles Hotel in Assisi has been analysed. An audit of the energy consumption in the year 2010 was structured according to which the European Ecolabel certification is given. Firstly, an Environmental Communication campaign and secondly Indexes representing the daily energy consumption for each customer was introduced to measure the real efficacy of the Environmental Communication strategy about energy and resources consumption. The results demonstrate that a well planned Environmental Communication strategy directed o the customers of the hotel without external changes, can produce energy and resources saving from 4% up to 20% in this case study.
2011
9788890584305
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11391/1330110
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