Therefore, the objective of this paper is to clarify what type of embodied linguistic mechanisms is activated when we elaborate figurative speech about color. I exam the use of positive/negative assessment of metonymic and metaphoric linguistic expressions using the basic color categories, with reaction time latencies as a marker of the degree of processing facility (Sandford 2012). I also investigate Implicit Attitude Tests that measure the degree (speed) of compatibility between two categories to understand a predominant implicit assessment, in this case categories regarding metonymic and metaphoric color associates with pleasantness and unpleasantness (Sandford accepted). I discuss possible conceptual underpinnings that explain a predominance of a negative or positive bias in processing figurativity in these linguistic tasks.
You are the color of my life: Impact of the positivity bias on figurativity in English
SANDFORD, Jodi Louise
2017
Abstract
Therefore, the objective of this paper is to clarify what type of embodied linguistic mechanisms is activated when we elaborate figurative speech about color. I exam the use of positive/negative assessment of metonymic and metaphoric linguistic expressions using the basic color categories, with reaction time latencies as a marker of the degree of processing facility (Sandford 2012). I also investigate Implicit Attitude Tests that measure the degree (speed) of compatibility between two categories to understand a predominant implicit assessment, in this case categories regarding metonymic and metaphoric color associates with pleasantness and unpleasantness (Sandford accepted). I discuss possible conceptual underpinnings that explain a predominance of a negative or positive bias in processing figurativity in these linguistic tasks.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
