Aspectos estratégicos da marca para a construção da imagem empresarial.

This essay began as a further discussion and reflection on issues related to graphic design and its different forms of expression and declination, with a willingness to pay more attention to problems relating to the project in two dimensions. Misled by careless culture media (who, “they say”), who comes to this discipline, or attending a specific course of study or is a self-taught, often ignores or confuses the semantic meaning and cultural specific terms used in the field. The educational objective of this paper is therefore to illustrate some aspects, preparatory and strategic concerning the project of graphic design. Based on the clarification of the concepts of a general nature, we have covered the various areas of the field of study focusing on the specific problems of each. The analysis carried out has allowed us to define the overall structure of the study area, the basic components and the methods of interaction between them allowing to identify the conceptual rules by which organize an artifact of visual communication. It validates so fully the relevance of graphic and visual design to the most extensive and varied area of design culture.