Territorial Governance and Place Branding. Interview with Olga Kolotouchkina

In the age of globalisation, the risk of a homogenisation of production processes as well as of structuring of world business and markets, of the determination of the same lifestyles, of the construction of critical thoughts uniform to the dominant mentality is actually present. In such new historical conditions, not devoid of criticality and profound differences and singularities with respect to the past, it becomes particularly important to preserve the originality and specificity of specific territories, their history, culture, the typicality of the resident population, and local life experiences.