Focusing on Place brandingan issue of a Journal centred on places, tourism and technology could lead to unpredictable outcomes, and such editing process could even be not so easy to manage. This is especially true in the case of a special issue, since this is usually expected to deal with themes that are not typically debated by its journal. The difficulty of this task, this time, is given by various factors. The topics touched in this Journal, indeed, are typically numerous and diverse, but also open to multidisciplinary approaches and capable to activate a lot of researchers from different fields, since they meet our surrounding reality being declined in infinite research objects. The Place brandingsubject, moreover, is various and animated by a lot of academics and practitionerswith deeply diverse backgrounds. Furthermore, Place brandingis experiencing a pinnacle in the effort to realize its theoretical statute and it established, at this point, its own specific terminology, despite its novelty. In conclusion, foreseeing the authors theoretical backgrounds and approaches and spinning the fil rougeconnecting their works to compose this issue could be a real challenge, as mentioned before, in the context of a multifaceted topic like Place branding developed in a polyhedric journal like Fuori Luogo.
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