The Covid-19 emergency is demonstrating the need to follow new solutions that can support the important role played by non-profit organizations around the world. Contrary to what should have happened to further combat the effect of pandemic, the majority of philanthropic organisations had a negative impact on fundraising, suffering a substantial decrease. Today, the Blockchain can play a pivotal role to re-establish pre-pandemic standards and enhance the development of global philanthropy. However, it is still too little considered due to the criticalities encountered during the launch and development of the initiatives as well as for a general incomprehension of its technology. Therefore, this work aims to demonstrate the Blockchain impact on the development of charity 4.0, especially in an extremely dramatic historical moment marked by the Covid-19 pandemic. The objective is achieved through the case study of Charity Wall, an emerging Italian social marketplace appreciated by important business associations for its innovative solutions in the charity 4.0 sector and for the important support provided to NPOs during their traditional function as well as against Covid-19 in Italy. Through a benchmark analysis, this work succeeds in highlighting the innovative solutions proposed by Charity Wall compared to the charity 4.0 systems on the market. More specifically, through the Charity Wall case study it is possible to demonstrate which aspects of Blockchain technology can be used to strengthen the philanthropic system by avoiding cases of fraud to the detriment of beneficiaries, receivers and donors as well as to create a closer network between the various philanthropic players to support charitable initiatives against the Covid-19.
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