The Covid-19 emergency is demonstrating the need to follow new solutions that can support the important role played by non-profit organizations around the world. Contrary to what should have happened to further combat the effect of pandemic, the majority of philanthropic organisations had a negative impact on fundraising, suffering a substantial decrease. Today, the Blockchain can play a pivotal role to re-establish pre-pandemic standards and enhance the development of global philanthropy. However, it is still too little considered due to the criticalities encountered during the launch and development of the initiatives as well as for a general incomprehension of its technology. Therefore, this work aims to demonstrate the Blockchain impact on the development of charity 4.0, especially in an extremely dramatic historical moment marked by the Covid-19 pandemic. The objective is achieved through the case study of Charity Wall, an emerging Italian social marketplace appreciated by important business associations for its innovative solutions in the charity 4.0 sector and for the important support provided to NPOs during their traditional function as well as against Covid-19 in Italy. Through a benchmark analysis, this work succeeds in highlighting the innovative solutions proposed by Charity Wall compared to the charity 4.0 systems on the market. More specifically, through the Charity Wall case study it is possible to demonstrate which aspects of Blockchain technology can be used to strengthen the philanthropic system by avoiding cases of fraud to the detriment of beneficiaries, receivers and donors as well as to create a closer network between the various philanthropic players to support charitable initiatives against the Covid-19.

L'emergenza Covid-19 sta dimostrando la necessità di seguire nuove soluzioni che possano supportare l'importante ruolo svolto dalle organizzazioni non profit in tutto il mondo. Contrariamente a quanto sarebbe dovuto accadere per contrastare ulteriormente l'effetto della pandemia, la maggior parte delle organizzazioni filantropiche ha avuto un impatto negativo sulla raccolta fondi, subendone un calo sostanziale. Oggi, la Blockchain può svolgere un ruolo fondamentale per ristabilire gli standard pre-pandemia e potenziare lo sviluppo della filantropia globale. Tuttavia, è ancora troppo poco considerata a causa delle criticità riscontrate durante l'avvio e lo sviluppo delle iniziative nonché per una generale incomprensione della sua tecnologia. Pertanto, questo lavoro si propone di dimostrare l'impatto della Blockchain sullo sviluppo della charity 4.0, soprattutto in un momento storico estremamente drammatico segnato dalla pandemia di Covid-19. L'obiettivo è raggiunto attraverso il caso di studio di Charity Wall, un emergente social marketplace italiano apprezzato da importanti associazioni imprenditoriali per le sue soluzioni innovative nel settore della charity 4.0 e per l'importante supporto fornito alle ONP durante la loro funzione tradizionale nonché contro il Covid-19 in Italia. Attraverso un'analisi di benchmark, questo lavoro riesce a mettere in luce le soluzioni innovative proposte da Charity Wall rispetto ai sistemi charity 4.0 presenti sul mercato. Più in particolare, attraverso il case study di Charity Wall è possibile dimostrare quali aspetti della tecnologia Blockchain possono essere utilizzati per rafforzare il sistema filantropico evitando casi di frode a danno di beneficiari, riceventi e donatori nonché per creare una rete più stretta tra i diversi attori filantropici a supporto delle iniziative benefiche contro il Covid-19.

Managing charity 4.0 with Blockchain: a case study at the time of Covid-19

Rangone A.
;
2021

Abstract

The Covid-19 emergency is demonstrating the need to follow new solutions that can support the important role played by non-profit organizations around the world. Contrary to what should have happened to further combat the effect of pandemic, the majority of philanthropic organisations had a negative impact on fundraising, suffering a substantial decrease. Today, the Blockchain can play a pivotal role to re-establish pre-pandemic standards and enhance the development of global philanthropy. However, it is still too little considered due to the criticalities encountered during the launch and development of the initiatives as well as for a general incomprehension of its technology. Therefore, this work aims to demonstrate the Blockchain impact on the development of charity 4.0, especially in an extremely dramatic historical moment marked by the Covid-19 pandemic. The objective is achieved through the case study of Charity Wall, an emerging Italian social marketplace appreciated by important business associations for its innovative solutions in the charity 4.0 sector and for the important support provided to NPOs during their traditional function as well as against Covid-19 in Italy. Through a benchmark analysis, this work succeeds in highlighting the innovative solutions proposed by Charity Wall compared to the charity 4.0 systems on the market. More specifically, through the Charity Wall case study it is possible to demonstrate which aspects of Blockchain technology can be used to strengthen the philanthropic system by avoiding cases of fraud to the detriment of beneficiaries, receivers and donors as well as to create a closer network between the various philanthropic players to support charitable initiatives against the Covid-19.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11391/1555496
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