Entrepreneurial Capital, Human Capital and Financial Capital: they are three definitions widely recurring in corporate culture. However, they are often considered as independent elements and - for this reason independently analyzed - without considering that firm’s reasoning is expression of a changing process over the time but, overall, deeply characterized by interconnected factors. Analyzing how an entrepreneur or a company makes specific market choices means identifying the aims, joining them to the technical skills of the company in order to realize a product or a service and, last but not least, quantifying the financial instruments to support the company project. That’s why Entrepreneurial Capital, Human Capital and Financial Capital express three voices of a sole paradigm. They are expression of the company’s progress and for this reason they should be duly related to new challenges of a market always more interconnected and global.
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