Architecture Beyond Images. The Storytelling in the Collage of Fala Atelier

While in the past, education in architectural design took place through books and specialized magazines, current times show how communication is strongly related to new channels of digital dissemination, which, even in architecture, favor the use of visual storytelling tools. In fact, the strong evocative power of images, in fact, returns an insightful reading that stimulates the imagination and arouses instant emotional reactions. Currently, architecture is faced with representational techniques that present architectural design through an engaging and novel narrative. Specifically, young architects choose the collage as a graphic solution able to lead the interlocutor to the understanding of the project through a schematic and intuitive representation. In fact, the visual artifact is filtered by a subjectivity declined in the graphic, stylistic and chromatic choices. The collage technique returns constantly evolving images, which change their meaning according to the observer’s interpretation. Faced with the vastness of tools available in the digital age, the contribution aims to investigate the potential of collage as a visual storytelling tool through the analysis of the work of Fala Atelier and other contemporary firms in order to communicate design intent and educate the audience to the reading of the architectural artifact.