The phenomenon of greenwashing undermines the credibility of environmental sustainability by falsifying evaluation parameters through deceptive communication strategies. This research analyses the role of visual communication in environmental marketing, highlighting the risks of symbolic manipulation and proposing an ethical, transparent and inclusive model for an authentic sustainability narrative.
Greenwashing e immagini etiche. Eticità della corretta comunicazione aziendale nell’ambito della sostenibilità
Terenzi Benedetta
;Giovanna Binetti
2025
Abstract
The phenomenon of greenwashing undermines the credibility of environmental sustainability by falsifying evaluation parameters through deceptive communication strategies. This research analyses the role of visual communication in environmental marketing, highlighting the risks of symbolic manipulation and proposing an ethical, transparent and inclusive model for an authentic sustainability narrative.File in questo prodotto:
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