Abstract The general objective of this contribution is that one to bring back the results of a study lead in the Italy territory relatively to the various elasticity regarding the price of determined olive oil producers and to estimate empirically a question system (using A.I.D.S. model). Moreover an example of the scanner data applicability is showed. The all focused towards the empiric definition of the critical variables for the question of the trade category of extravirgin olive oil. It’s obvious that this study wants to supply some operating instruments in order to assume the strategies focused on a precise market. The result of this study are numerous: principally, this concern to the analysis methodology (combining use of software TSP 5.0 and the scanner data) and to the Italian olive oil market. Key Words: Marketing research, Almost Ideal Demand System, Consumer behaviour Topic Groups: Marketing and consumer behaviour, Business strategy, Research methods
A QUANTITATIVE ANALYSIS OF OLIVE OIL MARKET IN ITALY
MARCHINI, Andrea;PAMPANINI, Rossella
2010
Abstract
Abstract The general objective of this contribution is that one to bring back the results of a study lead in the Italy territory relatively to the various elasticity regarding the price of determined olive oil producers and to estimate empirically a question system (using A.I.D.S. model). Moreover an example of the scanner data applicability is showed. The all focused towards the empiric definition of the critical variables for the question of the trade category of extravirgin olive oil. It’s obvious that this study wants to supply some operating instruments in order to assume the strategies focused on a precise market. The result of this study are numerous: principally, this concern to the analysis methodology (combining use of software TSP 5.0 and the scanner data) and to the Italian olive oil market. Key Words: Marketing research, Almost Ideal Demand System, Consumer behaviour Topic Groups: Marketing and consumer behaviour, Business strategy, Research methodsI documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
