This survey analyses the direct selling strategies in horticultural organic farming. The selection of 10 case studies in Central Italy has allowed to collect the economic and technical data of the whole farm activities. The results show that performances are higher influenced by the adoption of different kind of short chain strategies rather than by the optimization of the production process.
I canali commerciali “corti” nell’orticoltura biologica: caratteristiche strutturali e primi risultati economici di alcuni casi di studio
CHIORRI, Massimo;PAFFARINI, CHIARA;
2012
Abstract
This survey analyses the direct selling strategies in horticultural organic farming. The selection of 10 case studies in Central Italy has allowed to collect the economic and technical data of the whole farm activities. The results show that performances are higher influenced by the adoption of different kind of short chain strategies rather than by the optimization of the production process.File in questo prodotto:
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